Transform Tour - March 2023


Transform Tour 2023


Technology and business practices are rapidly advancing–fueling changes across all industries.

In our annual March Transform Tour, taking place on Wednesday, March 22, 2023, we will explore new and emerging technologies, business models, and trends that could change the way we interact and support business.

The March 2023 Transform Tour Virtual Agenda

10:00–10:30 AM PT


Ten Technology Trends You Must Plan For [2023 to 2028]

10:30–11:00 AM PT


ChatGPT or Bust: How to Leverage GPT Services for Your Enterprise

To be a leader in the digital age, you need to plan for your business now and for the future. Aragon Research is the only analyst firm to forecast the top technologies for this year, 2023, and into the future 2028. During this presentation, we will highlight the top technologies you need to know for your current and future state planning, explore what they mean to your business and what actions you need to take now.

Join Aragon Analyst and VP of Research, Betsy Burton for a discussion on:

  • How can organizations take advantage of the top technologies impacting organizations in 2023?
  • What are the projected top technologies for 2028 that organizations need to plan for?
  • What trends, patterns and opportunities exist between 2023 and 2028?

The race to GPT-like services is here and every enterprise is trying to figure out how to put Conversational Search and Generative Content to work in their enterprise. Sometimes called CoPilots, there are risks of making the wrong decisions on technology and there are big productivity advantages of leveraging these CoPilots, particularly in content intensive jobs like Sales, Support and Service. Join Aragon Analysts, Jim Lundy, Craig Kennedy and Adam Pease as we provide a roadmap on how you can win with CoPilot services. The agenda includes:

  • What is Conversational Search and Conversational Knowledge
  • Who are the providers of GPT Services and how are they evolving
  • How can enterprises put GPT Services to work in their enterprise

Meet the Aragon Research Analyst Team & Transform Tour Panel

Transform Tour Happy Hour

Join us for a St. Patrick's Day-themed celebration!

Join Aragon Research on Wednesday, March 22, 2023. Mingle with industry leaders and Aragon's lead analysts. Get there early and get one-on-one time with our CEO and other senior analysts.

When: Wednesday, March 22 from 4:30-6:30 PM PT

Where: District Restaurant in San Jose, CA.

65 N. San Pedro Street San Jose, CA 95110


To RSVP for this event, please register.

If you have any questions, please email

Thank You to Our Sponsors


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