The market for enterprise content platforms is still growing but the strategic nature of managing static content is less than it was ten years ago. Enterprises still need to manage business documents as records, which means ECPs will never go away. That said, the need to leverage content to gain better understanding is giving way to new auxiliary markets such as content automation and content analytics. Adoption worldwide is growing with North America and Western Europe as key growth areas.
- Capitalizing on new demand for managing personally identifiable information (PII) should drive demand for records management software. Providers need to be ready to tell their GDPR story.
