Content experience platforms help enterprises craft rich and engaging customer journeys. This Research Note reviews key trends in content experience and identifies 4 providers who are making a difference in the market.

Identified vendors: 

Brightspot
Kaon
Smint.io
Uberflip

Introduction

Today’s customer experience is defined by content. Text, image, and especially video content are driving the way consumers and end-users experience and interact with a brand. This year, Aragon identified the category of context experience platforms (CXPs), which have emerged to support the production, distribution, and analysis of enterprise content to support a richer, more engaging customer experience.

As an emerging market are many new and innovative entrants offering content experience platforms today. In this Research Note, we identify 4 emerging Hot Vendors in content experience and review the trends that are shaping the market today.