The Aragon Research Globe™ for Enterprise Coaching, 2024

The Aragon Research Globe™ for Enterprise Coaching, 2024

Putting Conversational Intelligence to Work

Research Note

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The enterprise coaching market has quietly emerged as the need to automate the process of live and post interaction coaching is now being automated. Enterprise Coaching the most popular in Sales and Contact Centers but it is not limited to those roles.

In our first Enterprise Coaching Globe, we evaluate 15 providers.


Coaching is a frontline application and management best practice. In previous reports, Aragon had focused on coaching and learning for sales, but what we have seen change in the market is the overall surge in demand for coaching overall for many frontline worker positions, including sales and contact center.

Technology such as conversational intelligence is helping to empower this growth and demand for coaching. While human managers still need to coach, what we see is the rise of this form of automated coaching application, which is technology-based and is getting smarter all the time. This report evaluates 15 vendors who are making a difference in the coaching market.




Research Note Details

Topic: Coaching
Issue: Who are the vendors making a difference in providing coaching applications?
Research Note Number: 2023-38
Length: 29 pages
File Size: 2.5 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research

jim lundy

Jim Lundy, CEO and Lead Analyst

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