Content Marketing Inspiration from Apple: Use a Boost of Color
Today Apple announced its new MacBook which has Twitter in a flurry not because of its new capabilities—such as being 20% faster than its older iteration—but because of a new color offering: rose gold. Some say it’s too pink. Others say it’s the perfect gold-twinged-with-copper hue.
Whether you’re for or against the new rose gold MacBook, it’s without dispute that color can be a powerful enhancer or detractor of products or content, and yet its power is often underestimated.
Color and Content Marketing
With Content Marketing, emphasis is most often placed on the quality of the content itself and its skeleton design—as it should be. That said, color is an accessory that can strategically be used to enhance content, making it the best that it can be. The power of color can be subtle in some cases; in others, such as Apple’s, it can be a powerful attention-getter.
Color Doesn’t Require a Designer
You don’t need to be a designer to give your content an effective refresh.
- Changing the color of the buttons in your emails and on your website can have a stealthy effect on how people react to your Call to Actions (CTAs).
- Using a gradient in a graphic versus a solid color can give your messaging a more friendly tone.
- Changing the color of your logo can be strategic for an invitation to a special event, such as an executive dinner.
Even experimenting with the color of your links on your Twitter profile can be tested to see if your audience is more engaged with, say, green links or red.
Experimenting with Color Is a No-Brainer
In digital marketing, there is relatively little risk involved when testing out a new color, but the payoff can be big. You can start as small or as large as you want—an easy way to test out a new color is to use a quality piece of content, such as a blog or whitepaper, that has gone stale. Re-launch it with a new color refresh, whether that change manifests in its CTA button or in its title or link colors, and measure how its response is affected.