Author: Jim Lundy Date: December 21, 2015
Topic: Digital Workplace Research Note Number: 2015-50
Issue: What are the key trends in the Digital Workplace?
Summary: Many enterprises take an ad hoc approach to managing analysts. Developing a consistent approach, however, is more strategic – this can result in better coverage of and ratings for the enterprise, its products, and its services. This Research Note overviews seven steps for a comprehensive Analyst Relations (AR) program.
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