Debunking 5 Common Myths About Digital Business

Research Note

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The term digital business emerged just over four years ago, as organizations sought to explain the potential impact and opportunities arising out business and technology trends and shifts. And, not surprisingly, the term and its impact has evolved as organizations have strived to understand, adopt and deploy real digital business models and solutions. With that evolution, several myths and misunderstanding have also emerged. This research note discusses several of these myths, and in doing so revisits and revitalizes some of the base digital business definitions and principles.

Research Note Details

Topics: Digital business strategy and architecture
IssueHow do effective organizations support a high impact digital business strategy?
Research Note Number: 2019-8
Length: 6 pages
File Size: 523 KB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research

betsy burton aragon research

Betsy Burton, VP Research and Aragon Fellow