Summary

MicroVideo has emerged as a popular content delivery medium that is beginning to gain traction in the enterprise. This Research Note asks and answers five questions about the MicroVideo market.

Introduction

MicroVideo, which refers to short-form video used to convey information, is coming to the enterprise. Since the viral emergence of MicroVideo platforms in consumer life, businesses are beginning to realize the value of this new modality of content.

Aragon has been seeing demand for this type of technology for over a year and a half. Part of the reason for this is that TikTok has become viral in the consumer space and enterprises see that it could become an advantage for them to be able to share more information in real time.