Summary
The Collaboration market is under pressure to evolve as mobility becomes a key use case. Social Networks, also known as Communities, have historically supported the idea of broader knowledge sharing that can be team, group, or enterprise-based and involve customers and partners. Today, however, we see ESNs becoming more purpose-built to serve internal and external audiences. General Knowledge Sharing is giving way to a more focused approach to deliver better Journeys for employees, prospects, customers, and partners. One of the big pivots in this market is the rise of Digital Work Hubs, which combine work tools with work updates.
Use this Aragon Research Globe™ for social software to understand the trends and technologies in this market, the major providers, and how successfully deploying an ESN will improve Customer Journeys.
