Cognitive computing goes beyond basic machine learning to a state where a computer learns a body of information that it can later access and recall. Based on that, it can analyze a situation, compare it to known facts, and then make recommendations, all in split seconds.
Cognitive computing has become a race to develop expert knowledge systems. Cognitive systems are being deployed in multiple industries and we expect to see more providers emerge. Emerging players will focus on leveraging unassisted learning algorithms to allow for faster deployments. At the end of the day, cognitive systems will evolve into intelligent digital assistants.