As enterprises face growing demands to digitize all aspects of business, they will also need to gather adequate insights and feedback about processes or offerings to maintain an advantage in their industry.
Image and video analytics capabilities are strong advantages for enterprises because insights extracted from media are often deeper than what can be objectively determined by humans, and more time-efficient than manual observation.
Intelligent content analytics (ICA) for image and video can be particularly useful for enterprises that want to gather more insights on their customer base and obtain feedback on how users interact with a product. For example, enterprises that provide demonstrations for consumers can leverage video analytics to gain objective information on whether or not a product is providing the expected impact, and whether or not it meets the expectations of prospects.
Intelligent content analytics (ICA) is an essential new business category that goes beyond the traditional store-and-secure approach to content management to enable actionable insights using modern AI technologies. The insights enabled by ICA will allow enterprises to operate more efficiently and grow revenue faster with less risk.
Enterprises must be able to quickly find and analyze dark data and information within content, and this is where intelligent content analytics can offer a critical competitive advantage. For key use cases of ICA, including image and video analytics, download your complimentary eBook.