Incentive compensation management allows an enterprise to plan, manage, and track a sales commission program for their sales organization.
While it's not new, recent developments now allow for integration with a customer relationship management (CRM) application so that sales representatives can see what they will earn for different types of transactions. However, not all incentive compensation management systems provide for CRM integration, especially for complex or sophisticated compensation plans.
This research note overviews the fast-growing sales engagement market—which extends beyond the CRM—and provides a six-year market forecast.
Sales engagement platforms (SEPs) streamline and condense digital selling tools to help sales professionals manage their work more efficiently, gain insights on content and prospects, and close more deals.