Sales communications has become one of the most in-demand sales enablement applications—sometimes found as part of a sales engagement platform (SEP)—that is helping sales professionals engage with prospects and customers faster. Making the early qualification stages of the sales cycle more effective can free up resources to focus on closing and reduce wasted effort.
Sales communications goes further than regular email and web meeting tools to allow sales professionals and their managers to track interactions and meetings with customers. While it can be used to deal with later stages of a sale, sales communications is great for initial engagement and qualifying.
Interactive content, including video, is increasingly being used to add more visual cues and impact to sales communications.