Business and IT Glossary  > Social Selling

Social Selling

Social selling is the process of engaging with prospects and customers via social channels, either standalone or as an embedded application within the customer relationship management (CRM) platform. Social selling is quickly becoming a must-have way to engage with prospects and customers.

Social selling represents the reality that buyers are online and they are engaging on social media. The challenge for sales organizations is that they often wait to shift gears to social selling because sales leaders themselves are not as comfortable with the new approach.

Engaging via the right communication channel improves sales communications, speeds up the sales process, and increases the accuracy of lead scoring and the likelihood of closing.

Likely Representative Vendors: FRONTLINE Selling, HootSuite, InsideView, Insightpool, Journey Sales, Leadiro, LinkedIn, Nimble, Orca, and Prospect.io.