Summary

Communication automation platforms (CAP) are delivering integrated, low-code suites for managing communications and collaboration applications. Aragon has identified four vendors in communication automation platforms that are making an impact in the market.

Introduction

Today’s organizations need to reach users across numerous channels, around the world and in a great variety of contextual situations. Today’s customer expects to be addressed in a personalized way in the channels they prefer. The expectation for high-quality customer communication has never been greater, and many organizations are turning away from the siloed communications platform as a service (CPaaS) offerings of the past to consider more integrated solutions that can automate and optimize the way work gets done.

Aragon identified the communications automation platform market to describe emerging solutions that go beyond addressing basic customer communications needs to focus on delivering automated outreach with an emphasis on tight integrations with other enterprise technologies and core business workflows.

In this Research Note, we evaluate Hot Vendors in Communications Automation Platforms and provide advice to buyers.