Hot Vendors in Content Experience, 2021

Aragon has identified four vendors in content experience that are making an impact in the market.

Research Note

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Summary

Content experience platforms help enterprises craft rich and engaging customer journeys. This Research Note reviews key trends in content experience and identifies 4 providers who are making a difference in the market.

Identified vendors: 

Brightspot
Kaon
Smint.io
Uberflip

Introduction

Today’s customer experience is defined by content. Text, image, and especially video content are driving the way consumers and end-users experience and interact with a brand. This year, Aragon identified the category of context experience platforms (CXPs), which have emerged to support the production, distribution, and analysis of enterprise content to support a richer, more engaging customer experience.

As an emerging market are many new and innovative entrants offering content experience platforms today. In this Research Note, we identify 4 emerging Hot Vendors in content experience and review the trends that are shaping the market today.

Research Note Details

Topic: Content Experience Platforms
Issue: Who are the providers in the content experience market who are making a difference?
Research Note Number: 2021-27

Length: 11 pages
File Size: 1.5 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research
Authors:

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Jim Lundy, CEO and Lead Analyst

Adam Pease Headshots 012920 3 244x300 1 - Hot Vendors in Content Experience, 2021

Adam Pease , Associate Analyst and Editor

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