Hot Vendors™ in Customer Experience Cloud, 2019

Research Note

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Summary

The world of customer engagement is changing and the shift to customer experience will put significant pressure on the enterprise to move to a more real-time, customer-focused enterprise. Aragon identifies four Hot Vendors that are making a difference with their customer experience cloud offerings.

Organizations are always looking for ways to understand their current and potential customers in order to sell more products and services and increase revenue. The massive investments into applications and data to support customer relationship management (CRM), and now customer experience management (CX) are a testament to this continuous business requirement.

Identified Vendors:

Alterian
Auryc
Neura
Selligent

Research Note Details

Topic: Customer Experience, Marketing
Issue: Who are the CX and marketing providers and how are they changing the market?
Research Note Number: 2019-48
Length: 13 pages
File Size: 1.3 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research
Authors:

Jim Lundy, CEO of Aragon Research

Samra Anees, Associate Analyst