Digital experience analytics platforms enable enterprises to monitor their online engagement in order to streamline the customer journey. This Research Note reviews key trends in digital experience analytics and identifies 3 providers who are making a difference in the market.
Identified vendors:
Contentsquare
FullStory
Pendo
Introduction
In 2021, understanding the customer journey is still critical to the success of enterprise sales and marketing. The way a customer engages with a website, what they click, which pieces of marketing or ad copy catch their eye, and the kinds of calls to action that drive them to purchase a product or service, are all essential pieces of the puzzle for understanding how to drive growth. This ‘digital experience’ is increasingly becoming the subject of more refined and granular techniques of journey analysis. Digital experience analytics names the attempts to optimize the customer journey through a richer, more comprehensive approach to web analytics.
In this emerging market, there are many new offerings emerging. In this Research Note, we identify 3 emerging Hot Vendors in digital experience analytics and review the trends that are shaping the market today.
