Hot Vendors™ in Revenue Intelligence, 2019
Revenue intelligence, also known as Sales AI, provides the right level of insights on accounts, opportunities and people. Aragon has selected four Hot Vendors in revenue intelligence that are making an impact in the market.
Sales is the most critical function in the enterprise to generate revenue. For most of the last 400 years, the art of selling has been a craft that not all can master, hence the dependence on the top third of the sales organization.
The need for improved and predictable revenue production means that knowledge about accounts the associated opportunities needs to be maintained and kept up-to-date. This consistency will only be attainable if an organization can embrace a more rigorous approach to updating CRM, which in a majority of enterprises happens sporadically. Automation is the new way of dealing with this age-old problem.
Revenue Intelligence (RI), also known as Sales AI, is a new category in the Sales Enablement space that is focused on providing the right level of insights so that data that is tied to opportunities and forecasts is up to date. Aragon identifies four hot vendors in Revenue Intelligence.
Research Note Details
Topic: Revenue Intelligence
Issue: Who are the revenue intelligence providers and how will they evolve?
Research Note Number: 2019-34
Length: 12 pages
File Size: 2.9 MB
File Type: Portable Document Format (PDF)
Publisher: Aragon Research
Jim Lundy, CEO of Aragon Research
Samra Anees, Associate Analyst