Hot Vendors™ in Sales Coaching & Learning, 2019

The need for better and more consistent sales performance has enabled the creation of a new category, sales coaching and learning. Aragon identifies 3 Hot Vendors who are making a difference in this market.

Sales leaders have realized that they need more than the traditional LMS-based approach to onboard, train and coach their sales teams to be the best they can be. The market has responded—and it represents a diversion from the traditional corporate learning market. 

Aragon is declaring that sales coaching and learning (SCL) has become a market unto itself with a set of characteristics that make the process of training, practice and just-in-time learning a breeze. This trend has been developing for some time, but the ease of adding video capabilities into platforms has been one of the driving forces that has allowed providers to set themselves, and this new market, apart from traditional corporate learning.