Summary
Sales Engagement Platforms (SEPs) emerged in 2016 and have matured to streamline and condense all requisite tools into a single platform for sales professionals who conduct digital sales. The market for Sales Engagement continues to expand as demand for SEPs grows.
Similar to how the marketing tech stack grew and matured as marketers recognized a need for more than two technologies, today's sales operations and enablement teams—which typically report to the Chief Revenue Officer—are aware that they need more than a standard Office Suite bundled with a CRM. Rather, they need a strong set of advanced tools housed in an all-in-one platform to gain maximum customer engagement.
This research note identifies five Hot Vendors in Sales Engagement for 2018 that are offering more solutions to enterprises.
Identified Vendors:
Highspot
Olono
Outreach
VanillaSoft
DealHub.io (formerly Valooto)
Introduction
Sales Engagement Platforms (SEPs) emerged in 2016 and have matured to streamline and condense all requisite tools into a single platform for sales professionals who conduct digital sales. The market for Sales Engagement continues to expand as demand for SEPs grows.
Similar to how Marketing Tech Stack grew and matured as Marketers recognized a need for more than two technologies, today’s Sales Operations and Enablement teams—which typically report to the Chief Revenue Officer—are aware that they need more than a standard Office Suite bundled with CRM. Rather, they need a strong set of advanced tools housed in an all-in-one platform to gain maximum customer engagement.
