Hot Vendors in Workflow and Content Automation, 2021

Review key trends in workflow and content automation and identify 3 providers who are making a difference in the market.

Research Note

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Workflow and content automation is a critical enabling factor for business growth. This Research Note reviews key trends in workflow and content automation and identifies three providers who are making a difference in the market.

Identified vendors: 

Exela Technologies


Workflow and content automation (WCA) technologies have redefined the modern enterprise by giving business leaders the ability to put content in motion. Putting content in motion means that business-critical data is no longer sitting untouched in documents waiting to be mined for insights. Instead, WCA platforms automatically manage and analyze enterprise content to get the most of out of digital assets. In a post-pandemic world that is shifting to prioritize eCommerce and digital selling strategies, platforms that can augment and optimize the logistics of content management and distribution will prove to be increasingly valuable for the enterprise. 

As the market for WCA expands to encompass more tailored products and more comprehensive platforms, new entrants are presenting innovative solutions in the space. In this Research Note, we identify three emerging Hot Vendors in workflow and content automation. 

Enterprises are learning the hard way that it is not sufficient to store and management content. The enterprise content management era is on the way out, and the shift to WCA platforms is occasioned by the realization amongst business leaders that automation and intelligence can expand the value of content. 

Research Note Details

Topic: Workflow and content automation (WCA)
Issue: Who are the providers in the workflow and content automation market who are making a difference?
Research Note Number: 2021-32

Length: 11 pages
File Size: 2.5 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research

Jim Lundy

Jim Lundy , CEO and Lead Analyst

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Adam Pease , Writer and Editor

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