Market Definition for Digital Business Platforms in 2020
Research Note
Summary
Digital business is first and foremost about business model changes that are specifically designed to enable organizations to proactively reach, serve, and support their customers and partners from their contextual perspective (i.e., their personal, physical, and virtual context).
The market excitement and hype around digital business has created some confusion and conflation of products and services. In this note, we clarify what it means to support digital business, and refine our market definition for digital business platforms (DBP). We also clarify how a DBP is distinct from other platforms and digital business applications.
Research Index
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- Artificial Intelligence
- Business Process Management
- Clickwrap Transaction Platforms
- Collaboration
- Content Experience Platforms
- Content Management
- Demo Automation
- Digital Business
- Digital Marketing
- Digital Transaction Management
- Digital Workplace
- Enterprise Architecture
- Enterprise Security
- Enterprise Video
- Intelligent Contact Center
- Intelligent Content Analytics
- Learning and Talent
- Mobile and IoT
- Sales Enablement
- Smart Cities
- Unified Communications and Collaboration