Market Definition for Digital Business Platforms in 2020

Research Note

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Digital business is first and foremost about business model changes that are specifically designed to enable organizations to proactively reach, serve, and support their customers and partners from their contextual perspective (i.e., their personal, physical, and virtual context).

The market excitement and hype around digital business has created some confusion and conflation of products and services. In this note, we clarify what it means to support digital business, and refine our market definition for digital business platforms (DBP). We also clarify how a DBP is distinct from other platforms and digital business applications.


Research Note Details

Topic: Digital Business
Issues: What are digital business platforms and how are they evolving?
Research Note Number: 2019-58

Length: 8 pages
File Size: 907 KB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research

VP Research Betsy Burton

Betsy Burton, VP Research