Predictions for Content Management, 2015: Contextual, Mobile, Secure, Federated, Predictive
Authors: David Mario Smith, Jim Lundy
Date: December 31, 2014
Topic: Content Management
Research Note Number: 2014-59
Issue: How is content management evolving?
Summary: For content management, 2015 will be the year of contextuality. Connecting content securely to more business processes will be a critical capability.
Predictions for Content Management, 2015
- By YE 2015, enterprises will establish a minimum set of content security standards that MCM and file-sharing providers will need to adhere to.
- By YE 2015, enterprises will connect one or more predictive content management tools to their CRM applications.
- By YE 2015, non-specialist staff will do more than 50% of enterprise video creation and editing, using a new generation of easy-to-use authoring and editing tools.
- By YE 2016, 50% of enterprises will establish federation policies to store mission-critical content in an ECM or digital asset management repository.
- By YE 2016, protecting content on the move will be a required capability for MCM tools.
Enterprise content management (ECM) is at an inflection point. More content is being accessed and shared on mobile devices than ever before. There has been a lot of focus on sharing files, but mobile content management (MCM) goes further to look at the spectrum of content and how it can be managed in the cloud, on mobile devices and in some cases on-premises. This means that it goes beyond file sync and sharing. Content has to be used in the context of the business process it is part of. It also has to include richer analytics that will lead to better insights and the ability to predict outcomes.
A growing trend is the shift toward managing mobile content along with mobile devices and apps. Given the huge growth in mobility we expect as tablet use increases in enterprises, content will be a much larger part of the average mobile worker’s job. Managing critical content outside of repositories is a core MCM capability. Although there will continue to be standalone MCM products, EMM providers are beefing up this part of their suites in a big way, and traditional ECM vendors are addressing mobile content as well.
Prediction: By YE 2015, enterprises will establish a minimum set of content security standards that MCM and file-sharing providers will need to adhere to.