The market for sales enablement platforms expanded significantly in 2020. There is an increasing demand for tools to enable sales professionals to engage and qualify prospects faster. Sales enablement platforms represent the “office for sales” and are a form of a digital work hub. SEPs have been gaining traction with early and mainstream adopters because of how sophisticated buyers have become.
The pressure on sales is greater than ever and sales enablement platforms represent a key productivity suite or work hub that does more to allow real-time understanding of prospect and customer engagement. Adoption worldwide is growing with North America and Western Europe as key growth areas.
- Aragon expects the worldwide sales enablement platform market to grow from U.S. $2.95B in 2020 to $9.12B by 2026, which represents a compound annual growth rate (CAGR) of 20.8%.
- Gaining maximum productivity from direct and indirect sales channels is a must. SEPs provide a focused work platform that enables increased productivity for sales teams and higher engagement rates with prospects and customers. This can all lead to faster business outcomes for sales teams.
