Summary

Aragon Research releases its first Aragon Research Globe™ for content experience platforms. It examines 17 major providers in a market that is in transition from static single device web experiences, to dynamic delivery of personalized content.

Introduction

The old market of web content management is in transition. The new battle cry for the digitally-enabled enterprise is content experience. This new market for content management solutions is about focusing on buyer journeys that are interactive, individualized, connected, dynamic, and rich. The aim of this new approach is to drive customer loyalty and retention with a solution that supports speed and flexibility and is personalized to buyer demands and behaviors.

Leveraging artificial intelligence, rich content like video, and integrations across channels, the next generation of content management technology will deliver immersive, omnichannel content experiences, moving us beyond the static webpages of the past. This inaugural Aragon Research Globe for Content Experience Platforms examines 17 providers who are making an impact in the market.