Summary

The sales coaching and learning market has taken off due to the demand for better onboarding and training of sales teams. In our second Globe report for this market, Aragon evaluates 18 major providers who are making a difference in sales coaching and learning.

Introduction

The pandemic has forced sales teams to work remotely, including nearly all customer meetings being done through audio and video conferencing. This has placed severe pressure on sales organizations and increased the need for sales coaching and learning. The market has grown, and consolidation has already begun. In this second Globe report, Aragon reviews the key trends in sales coaching and learning and provides in-depth analysis of 18 major providers. 

The sales coaching and learning market continues to experience strong growth and, given the robust features that many providers offer, this market is proving to deliver the type of learning platform that everyone needs. In a period of post-pandemic remote work, the need for digital selling has never been greater. Given the demand from buyers—more sales enablement providers have entered this market.