The Marketplace Race: How Integration and Customization Will Redraw the UCC Landscape

Research Note

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Enterprises are looking for new ways to communicate and collaborate inside and outside of the enterprise. Unified communications and collaboration (UCC) platforms are now shifting to adding integrated app marketplaces that can automate the addition of third-party capabilities—which can give the enterprise a competitive advantage and deliver faster outcomes.

The UCC market is evolving and while the platform play is here, the new focus is on leveraging these platforms with third-party partner offerings to enable new solutions that meet the needs of more buyers. The rise of marketplaces in UCC is a growing trend and this note examines this shift and the reasons for it.

Research Note Details

Topic: Communications and Collaboration
Issue: What trends will affect the evolution of communications and collaboration?
Research Note Number: 2019-51

Length: 14 pages
File Size: 1.7 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research
Authors: Jim Lundy, CEO of Aragon Research