Trends in Generative AI, 2024

Trends in Generative AI, 2024

Research Note

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Generative AI represents a new business transformation opportunity for the enterprise.

In this Research Note will delve into why prompt engineering is so critical for your business to leverage the full potential of these powerful AI tools.


Generative AI, a branch of artificial intelligence that focuses on creating content or solutions through machine learning techniques, has seen remarkable progress over the past few years. Driven by the rise of large language models, these systems now possess impressive capabilities when it comes to generating a wide range of content—from video to code and more.

As we look forward to 2024 and beyond, the digital landscape is poised for transformation, driven by the capabilities and promises of generative technologies. This research note seeks to delineate the anticipated trends that will shape the direction of generative AI, offering strategic insights for stakeholders looking to navigate this ever-evolving terrain.

As we delve into the major trends, it is imperative for organizations and individuals alike to remain agile. The swift pace at which generative AI is advancing necessitates a proactive approach to ensure that both opportunities are capitalized upon, and potential pitfalls are judiciously managed. The ensuing sections provide an overview of the expected trajectory of generative AI and the broader implications for industries, society, and technology.

Research Note Details

Topic: Digital Workplace
Issues: What are the dominant trends in generative AI for 2024?
Research Note Number: 2023-51
Length: 14 pages
File Size: 1.5 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research

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