Video Blog: AI and the Ethics of Variable Pricing
Produced by Adrian Bowles
Lead Analyst for AI Adrian Bowles recently spoke at IBM’s Think 2018 conference and moderated a panel at PartnerWorld about transforming business with artificial intelligence-infused solutions.
In this vlog, Adrian reflects on an ethical question asked during the panel Q&A: Is it ethical to use AI to optimize variable pricing and revenue? For example, is it ethical for an airline to leverage AI and Personally Identifiable Information (PII) in order to determine if a flyer has the means to purchase a ticket at a higher price?
Watch the below video blog for:
- a discussion about new business models and opportunities arising with the introduction of digital business, big data, analytics, and AI.
- an analysis of AI and variable pricing in the context of business practices and ethics.
- an overview of knowledge and power influencing targeted messaging and advertising.
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