Hot Vendors™ in Dynamic Experience Management, 2018: From Headless CMS to Personalized Customer Journeys

Research Note

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Summary

There is a new enterprise focus on managing overall content and information flows for internal employees and external customers. It is all about the digital experience, and ease of use is one of the most important components.

Web Content Management (WCM) gave way to Web Experience Management and now, we are entering the era of Dynamic Experience Management (DXM). DXM—also referred to as Headless CMS—goes beyond the traditional web approach to be device-independent when it comes to delivering a rich content experience for web visitors, regardless of the device used.

This report profiles three new Hot Vendors in Dynamic Experience Management that are enabling better content delivery in an IoT world.

Identified Vendors: 

Amplience
Contentful
Contentstack

 

Research Note Details

Topic: Dynamic Experience Management (DXM)
Issues: What is Dynamic Experience Management and what makes it unique? Who are the vendors in Dynamic Experience Management and how will they evolve?
Research Note Number: 2018-30
Length: 11 pages
File Size: 28.3 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research
Author:

Aragon Analyst Jim Lundy

Jim Lundy, CEO of Aragon Research