Author: Betsy Burton

March 27, 2019

How Can We Champion The Next Generation of Leaders?

by Betsy Burton I am so pleased that Aragon Research held a Women in Technology Panel at the Boston Transform Tour. The more diverse our workforce and executive leadership is—not just women, but people of diverse ethn

March 20, 2019

It’s Time for the “Business Versus IT” Debate to Be Over

by Betsy Burton I recently read a LinkedIn post in which the author was making the point that, in his opinion, if your enterprise architecture (EA) team is reporting to either the CIO or CTO then you are probably not do

March 14, 2019

“Digital” Will Become Passé As It Becomes Pervasive

by Betsy Burton I was recently perusing through a few technology and services provider websites and, not surprisingly, found organizations using the word “digital” all over their marketing and sales materials. On one

February 28, 2019

Don’t Fall into the Widening Customer Experience Gap

by Betsy Burton Consumers and businesses do not want to be viewed as living in two distinct worlds (physical and virtual). And yet, many of the traditional retail, banking/investment, travel/hospitality organizations ha

February 20, 2019

Time For New Business Perspectives: Looking Outside-In

by Betsy Burton Digital business fundamentally changes the way that business leaders need to engage with their partners and customers. The challenge is that the most significant issues they face are about changing their