September 19, 2019
Author: Betsy Burton
September 11, 2019
Using Metrics To Measure The Business Value of Your Investments
by Betsy Burton and Samra Anees One of the issues that continues to elude many business and technology leaders is defining effective performance metrics that demonstrate the business value of investments. In fact, we fi
August 22, 2019
What Is Business Transformation?
by Betsy Burton One of the most common questions we hear from technology providers and end-user organizations is about business transformation. Whether they are seeking to transform their own business or provide solutions
August 21, 2019
How CIOs Can Prevent Negative Business Engagement
by Betsy Burton I’ve been reading a few posts recently from CIOs and enterprise architects regarding their role in their organization. A few have commented that they equate their role as business or technology leaders t
August 15, 2019
Why Your Organization Needs A Digital Ethicist
by Betsy Burton Do you know who is making the tough ethical calls in your organization? The answer is everyone. As emerging technologies begin to go mainstream, they're enabling people across your organization to do thin
July 31, 2019
Aragon Market Survey: Digital Business Platforms and Applications
by Betsy Burton We just sent out the Digital Business Platform and Applications survey to about 27 providers, and while we are not looking to expand the field significantly, we don’t want to miss someone who may be de
July 25, 2019
Promoting a “Digital Technology Platform” Is Misleading and A Mistake
by Betsy Burton Every once and a while, I read or hear an industry analyst or technology provider talk about a “Digital Technology Platform” or a “Digital Business Technology Platform” and, I’ll admit, it make
July 17, 2019
The Next Evolution in Customer Experience (CX)
by Betsy Burton I recently spoke with a large manufacturing organization that was working on a technology-enabled strategy to manage its customer experiences across their organization. The company had multiple different l
June 26, 2019
Digital Platform Market Bifurcates Into DBP and Solution
by Betsy Burton As Jim Lundy and I have started working toward an update to our Digital Business Platform Globe, we are finding that most technology providers say that they have some form of a “digital platform.” Th
June 12, 2019
“We Have A Business Strategy, But…”
by Betsy Burton "We have a business strategy but you're not allowed to see it." If I had a dime for the number of times that a business or IT leader told me that this was the response from their executives or strategy
May 15, 2019
Hiring for Diversity is Great, But Inclusion Is Required
by Betsy Burton During Aragon Research’s Transform Tour in Boston a few weeks back, we held a Women in Technology panel. It was an interesting panel during which the participants spoke about their roles, what it means
April 25, 2019
Are We Turning Off Our Brains in Favor of Emerging IT?
by Betsy Burton We had a very interesting discussion today in the Aragon research meeting that got me thinking about how much have we or should we be depending on information-based emerging technologies (such as AI, pre
April 8, 2019
Cloud Transformation and Modernization Are Not Business Transformation
by Betsy Burton This week I attended Google Cloud's analyst briefing as part of GoogleNext 2019. What struck me is that end-users and technology providers seem to conflate business transformation and cloud transformatio
March 27, 2019
How Can We Champion The Next Generation of Leaders?
by Betsy Burton I am so pleased that Aragon Research held a Women in Technology Panel at the Boston Transform Tour. The more diverse our workforce and executive leadership is—not just women, but people of diverse ethn
March 20, 2019
It’s Time for the “Business Versus IT” Debate to Be Over
by Betsy Burton I recently read a LinkedIn post in which the author was making the point that, in his opinion, if your enterprise architecture (EA) team is reporting to either the CIO or CTO then you are probably not do
March 14, 2019
“Digital” Will Become Passé As It Becomes Pervasive
by Betsy Burton I was recently perusing through a few technology and services provider websites and, not surprisingly, found organizations using the word “digital” all over their marketing and sales materials. On one
February 28, 2019
Don’t Fall into the Widening Customer Experience Gap
by Betsy Burton Consumers and businesses do not want to be viewed as living in two distinct worlds (physical and virtual). And yet, many of the traditional retail, banking/investment, travel/hospitality organizations ha
February 20, 2019