Oracle Adds Native AI Agents to Fusion Cloud Applications

By Betsy Burton

Oracle Adds Native AI Agents to Fusion Cloud Applications

At Oracle AI World event, Oracle made two announcements that will bring native agents to its Fusion Cloud Applications Suite, including:

• October 14, 2025, the company announced the general availability of the Oracle AI Data Platform, establishing the foundational technology for its agent-centric strategy by providing a secure way to connect generative AI models with customer data and workflows.
• October 15, 2025, Oracle launched the Fusion Applications AI Agent Marketplace introducing a broad range of New, Embedded AI Agents.

These announcements signifies the company’s move from simple AI-powered features to an framework, where intelligent assistants are deeply integrated into the Fusion Suite to autonomously handle complex, multi-step business tasks.

What Agents were Announced?

Oracle announced the immediate availability of new AI agents embedded directly within its core business applications to drive automation and better decision-making. These agents cover:

• Finance (ERP/EPM): Agents like the Payables Agent to automate invoice processing and the Planning Agent for continuous, natural-language financial analysis.
• Human Capital Management (HCM): Agents like the Talent Advisor Agent to help managers with promotion and career development planning.
• Supply Chain & Manufacturing (SCM): Agents to streamline procurement, fulfillment, and sales order processing.
• Customer Experience (CX): Agents to identify high-potential customers and predict service escalations.

Oracle also introduced the Fusion Applications AI Agent Marketplace, allowing customers to easily find and deploy pre-built, validated, partner-built AI agents directly within their enterprise environment, accelerating AI adoption. Oracle stated that the Marketplace launched with over 100 agents from two dozen partners.

Why AI Agents in Fusion?

Oracle’s announcement is a calculated strategic move to enhance the stickiness and value proposition of its Oracle Fusion Cloud Applications Suite. As AI agents rapidly transition from innovative concepts to expected, baseline application functionality, their native inclusion is a necessity to maintain competitive parity with other application providers.

Oracle’s strength is its full-stack approach —running on OCI and integrated directly with its database —to offer security, governance, and process context.

By making its applications AI-native and offering the agents at no additional cost, the company drives greater adoption, increases customer reliance on the full Fusion suite, and differentiates its product by simplifying the path to AI-driven automation for enterprise users.

Analysis

The addition of AI agents to the Fusion suite is a solid and logical enhancement for Oracle’s applications business, yet it does not fundamentally alter the company’s overall position in the broader AI market.

Oracle’s primary role in the generalized AI ecosystem remains that of a critical backend infrastructure and data provider. The company’s significant investment is centered on OCI, which provides the high-performance and scalable superclusters necessary for training LLMs for partners OpenAI and xAI.

Furthermore, the Oracle Autonomous Database and the new AI Data Platform serve as the secure, governed data layer that vectorizes enterprise data, making it AI-ready.

This announcement is an instance of applied AI, where the focus is on embedding domain-specific intelligence into its application software to automate specific enterprise tasks, rather than driving innovation in general-purpose AI models or foundational research.

While this makes Fusion applications highly competitive, it does not challenge the leadership of hyperscalers in generalized AI services or foundational model development.

Impact on the market

The primary impact of this move is an accelerated expectation for AI-agent functionality across all major SAS and enterprise application platforms. By natively embedding highly capable, auditable agents into its core product at no extra charge, Oracle raises the barrier to entry for application competitors.

Other enterprise application vendors will now face pressure to rapidly match this level of out-of-the-box, process-aware automation, shifting the focus from simply having AI features to providing actionable, integrated AI agents.

This also elevates the role of partner ecosystems, with AI Agent Marketplace, promoting third-party development of specialized, validated agents that further enhance the value of the Oracle platform.

Bottom Line

Oracle’s integration of native AI agents into Fusion Cloud Applications Suite represents a necessary and strong offensive move to maintain application superiority and drive customer loyalty. It reinforces the company’s dual-pronged AI strategy: providing the high-performance cloud infrastructure and secure data platform for the AI revolution while embedding AI-native capabilities directly into its applications.

Enterprises currently running or considering Fusion should prioritize the adoption and deployment of these new AI agents to streamline complex workflows and stay competitive in the increasingly automated world of business applications.