February 21, 2020
Author: Betsy Burton
January 30, 2020
Key Takeaways from Aragon’s Women in Technology Panel
by Betsy Burton I recently had the pleasure of hosting a “Women in Technology” panel at Aragon Research Transform briefing. The panel included a collection of bright and insightful women leaders in technology from a
January 7, 2020
New Year’s Resolution: Put Customer Context First
by Betsy Burton I have recently had several interactions with sales, marketing, and executive representatives from technology and service providers (TSPs), and I was struck by how much they were focused on their products
December 23, 2019
Download Google Assistant for Your iPhone During the Holidays
With just three technologies left, Google Assistant for iPhone is the latest addition to Aragon Research’s 12 Technologies of Christmas blog series. by Betsy Burton I am drawing attention to this one because the ne
December 13, 2019
Add a Tesla Powerwall to Your Solar System This Holiday Season
It’s time to reveal our third technology in Aragon’s 12 Technologies of Christmas! Read on to learn why a Tesla Powerwall is the perfect gift this holiday season. by Betsy Burton I am nominating the Tesla Powerwall
December 12, 2019
Why The Apple Watch Is The Perfect Gift For An Aging Parent
It's day one of Aragon's 12 Technologies of Christmas! This blog series will give you our recommendations for the perfect gift for the tech savvy individuals in your life this holiday season. by Betsy Burton The first te
Do You Need An Analyst Relations Person To Work With An Analyst?
by Betsy Burton I recently had a great conversation with the CEO for a small technology and service provider (TSP). During the conversation the person mentioned that they weren't working with any analysts or focused on an
November 11, 2019
Your Customer Experience Must Reflect Your Brand
by Betsy Burton I’ve had a few customer experiences (CX) that got me thinking about the relationship between customer brand and customer experiences/expectations. Many organizations are still thinking about customer jo
November 7, 2019
Robotic Process Automation or Transformation?
by Betsy Burton Microsoft recently announced their robotic process automation tool for Microsoft Power Platform called Microsoft Power Automate. It is one of the many solutions that we see entering this market recently t
October 31, 2019
Digital Labor: Are Your Customers Talking To Chatbots Or Humans?
by Betsy Burton and Jim Lundy Jim Lundy and I were talking about a chat session he had with AT&T recently. It is interesting because after some questions were asked and information shared, the customer was informed
Managing Digital Labor–Are You Ready?
by Betsy Burton, Jim Lundy During Aragon Research’s research community meeting this week, Jim and I were discussing what it will take to manage your workforce in the future; a hybrid mixture of humans and digital labo
October 22, 2019
Technology Providers Must Make Climate Change A Core Focus
by Betsy Burton, Jim Lundy Combating climate change has rightfully become a critical topic within governments, businesses, and communities. It will take leadership and coordination amongst governments and businesses suppo
October 18, 2019
Your Digital Platform Isn’t A Differentiator
by Betsy Burton There is one basic truth that I have learned over the years about emerging technology: anytime a new technology or technology-based business model emerges, it becomes a shiny object that everyone gets exci
September 19, 2019
Protect Yourself; Define Your Information Privacy Strategy
By Betsy Burton I have been having a lot of conversations with vendors, end-users and consumers about data privacy and ethics. Many are feeling the gradual erosion of privacy while also feeling the tug of the benefits a
September 11, 2019
Using Metrics To Measure The Business Value of Your Investments
by Betsy Burton and Samra Anees One of the issues that continues to elude many business and technology leaders is defining effective performance metrics that demonstrate the business value of investments. In fact, we fi
August 22, 2019
What Is Business Transformation?
by Betsy Burton One of the most common questions we hear from technology providers and end-user organizations is about business transformation. Whether they are seeking to transform their own business or provide solutions
August 21, 2019
How CIOs Can Prevent Negative Business Engagement
by Betsy Burton I’ve been reading a few posts recently from CIOs and enterprise architects regarding their role in their organization. A few have commented that they equate their role as business or technology leaders t
August 15, 2019
Why Your Organization Needs A Digital Ethicist
by Betsy Burton Do you know who is making the tough ethical calls in your organization? The answer is everyone. As emerging technologies begin to go mainstream, they're enabling people across your organization to do thin
July 31, 2019
Aragon Market Survey: Digital Business Platforms and Applications
by Betsy Burton We just sent out the Digital Business Platform and Applications survey to about 27 providers, and while we are not looking to expand the field significantly, we don’t want to miss someone who may be de
July 25, 2019