There are several trends that are driving enterprises to initiate business transformation efforts. These trends cover four major areas: economics and competitiveness, emerging technologies, increased availability of data and content, and confusion.

Key Takeaways

• Understand and identify the economic and competitive pressures that are impacting your company and industry.
• Emerging technologies may be able to help and fuel organization support for business transformation, but do not deliver it independently.
• Watch out for the market hype. If someone says you need to support “business transformation,” figure out what they really mean.