Content automation refers to automating any content marketing process in the content lifecycle. Without automation, these processes are often redundant and costly. These processes include, but are not limited to, proofreading, sending emails, analyzing, optimizing, translating, and creating publishing schedules. AI and NLP capabilities are becoming increasingly found in content automation tools.
Content automation providers typically offer either simple content automation tools or entire content automation platforms to integrate into existing systems. Through these offerings, tasks are streamlined, reducing the need for human intervention, and giving marketers more freedom to focus on creating valuable content without worrying about the logistics.