Gamification is the application of game mechanics to other kinds of software. Gamification uses two approaches. The first is the use of gaming elements in software design, an area where more work is needed. Second, some gamification software providers focus mainly on adding software to existing enterprise social network platforms.
Gamification is a popular approach used in areas such as support communities and in employee onboarding. Sales compensation, which rewards a sales executive financially for selling products and services, is a form of gamification. The compensation system is designed to reward certain behaviors, such as sales to new customers or sales of certain products.
Sales executives quickly figure out the compensation plan and tailor their activities for the maximum payout. Frequent flyers do similar things, such as planning their trips to maximize reward points. Enterprises should use gamification selectively where focused outcomes are desired.
In 2016, Sales Engagement Platforms (SEPs) began to emerge as all-in-one, digital selling suites. The growth of SEPs, which streamline and condense all the tools a sales professional needs to sell digitally into one platform, was in part fueled by the demand for new sales enablement applications, such as sales communications. Today, the market for Sales Engagement Platforms continues to grow as sales teams and divisions demand easier, faster, and better ways to sell.
Critical to sales success is having better prepared sales reps, and this involves making sure you have the right sales enablement tools that sales and service reps can access anywhere, anytime, to become better informed and more effectively engage with customers. Today's Sales Enablement Platforms are successfully combining disparate sales tools. In this webinar, we will discuss how these platforms are bringing success to sales organizations.