Business and IT Glossary  > Gamification


Gamification is the application of game mechanics to other kinds of software. Gamification uses two approaches. The first is the use of gaming elements in software design, an area where more work is needed. Second, some gamification software providers focus mainly on adding software to existing enterprise social network (ESN) platforms.

Gamification is a popular approach used in areas such as support communities and in employee onboarding. Sales compensation, which rewards a sales executive financially for selling products and services, is a form of gamification. The compensation system is designed to reward certain behaviors, such as sales to new customers or sales of certain products.

Sales executives quickly figure out the compensation plan and tailor their activities for the maximum payout. Frequent flyers employ similar strategies, such as planning their trips to maximize reward points. Enterprises should use gamification selectively where focused outcomes are desired.