Video portals were traditionally a subset of video content management offerings, but we see a growing enterprise demand for them as a standalone category. The reason is simple: Video is growing rapidly as an enterprise content type, and traditional portals were not architected to support video.
By making video “documents” easier to classify, manage, find, and use, video portals will hasten the advance of video as a major enterprise content type.
Today, people need a new way to access videos. One thing to expect is that existing providers will not stand still. Enterprise software titans are already stepping in to challenge or acquire specialty video portal vendors. For example, in 2018, Microsoft updated its Office 365 Video to Microsoft Stream, its new video portal service that leverages intelligent enterprise video. Enterprise app stores are expanding to provide content distribution as well, sometimes with video portal capability.
Video portals fall into two categories: external and internal. Many external video portals, such as YouTube and Vimeo, are used for distributing and sharing videos. Internal portals are focused on an internal or authorized set of viewers.
Aragon feels that new content needs are rising in the enterprise and creating demand for more robust content platforms. This places a growing need on platforms that can manage more diverse content and provide real-time analytics on what is happening in a content-based process.
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