Market Definition for Digital Business Platforms in 2021

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Summary

Business, technology, economic and social trends are driving more organizations toward supporting new digital business models. In this note, we clarify what it means to support digital business, and refine our market definition for digital business platforms (DBP). We also clarify how a DBP is distinct from other platforms and digital business applications.

Introduction

Supporting digital business presents exciting opportunities for organizations to create new business models, engage with their partners and customers in new ways, and leverage emerging technologies to create new business growth. However, massive market hype about digital business over the past five years has also created some confusion and conflation of ideas. As a result, there has been a poor understanding of how organizations might leverage platform technologies to support digital business.

In this research note, we clarify what it means to support digital business, refine our market definition for digital business platforms (DBP), and clarify how a DBP is distinct from other platforms and digital business applications.

Research Note Details

Topic: Digital Business
Issue: What are digital business platforms and how are they evolving?
Research Note Number: 2021-08

Length: 8 pages
File Size: 1.3 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research
Authors:

jim lundy team 263x300 - Market Definition for Digital Business Platforms in 2021

Jim Lundy, CEO and Lead Analyst at Aragon Research

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Betsy Burton, VP Research at Aragon Research

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