Place Yourself Properly in Your Customer's Journey: The Best Customer Experience Requires the Best Processes

Research Note

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The lifetime customer experience is driven by several forces and determines overall customer loyalty. One of the key pillars of the customer experience is the outside-in look at the customer's journey when interacting with an organization's processes.

This research note provides a deep dive into innovating, creating, and maintaining the best operational processes—manual or automated—necessary for the best customer journeys. Having journey maps is one thing, but fixing the underlying operations is another. It is a key balancing act.

Research Note Details

Topic: Customer Journey Mapping (CJM)
IssueWhy is customer journey mapping essential to the overall customer experience?
Research Note Number: 2018-46
Length: 14 pages
File Size: 14.8 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research
Author: Jim Sinur, VP Research and Aragon Fellow