Presentation Toolkit: Define Your Business Goals and Strategy, Now

Learn how to strategically plan in response to the COVID-19 pandemic

Already a Client?
Log in to view this research note.

Become a Client
Sign up to become a client.


This Aragon Research Toolkit Presentation is designed to help clients with strategic planning efforts in response to the COVID-19 pandemic. Clients are encouraged to customize this presentation for their industry, region, business context, and disruptive trends. Some key takeaways from our research include:

  • Every business and government entity must dedicate time and resources to evaluate their vision, goals, and strategy on an ongoing basis.
  • Do not start with your current-state vision, strategy, business model, or outcome first!
  • Create a simple mechanism for communicating this analysis, the decisions, signposts, and assumptions.
  • Define a process for revisiting and evolving these decisions as your market and industry changes, and as the impact of disruptions continue to unfold.


Strategic planning is one of the most critical business activities organizations must support. It is even more important during times of upheaval, disruption, and transformation. In this toolkit, we reference the COVID-19 pandemic. However, any significant market, economic, social, industry, environmental, or political disruption may require the need to dedicate time and resources to focused strategic planning activities.

Toolkit Note Details

Topic: Business Architecture and Strategy
Issue: How can organizations effectively respond to unplanned events?
Research Note Number: 2021-T04

Length: 4 pages
File Size: .25 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research

Jim Lundy

Jim Lundy, CEO and Lead Analyst

Betsy Burton

Betsy Burton, VP of Research and Aragon Fellow

Access Free Research In Our Guest Network

Free Research 1

The Aragon Research Globe™ for Digital Work Hubs, 2021

Free Research 2

The Aragon Research Technology Arc™ for Artificial Intelligence, 2020

Free Research 3

Are You Ready to Manage Digital Labor?