This Aragon Research Toolkit Presentation is designed to help clients with strategic planning efforts in response to the COVID-19 pandemic. Clients are encouraged to customize this presentation for their industry, region, business context, and disruptive trends. Some key takeaways from our research include:

• Every business and government entity must dedicate time and resources to evaluate their vision, goals, and strategy on an ongoing basis.
• Do not start with your current-state vision, strategy, business model, or outcome first!
• Create a simple mechanism for communicating this analysis, the decisions, signposts, and assumptions.
• Define a process for revisiting and evolving these decisions as your market and industry changes, and as the impact of disruptions continue to unfold.

Introduction

Strategic planning is one of the most critical business activities organizations must support. It is even more important during times of upheaval, disruption, and transformation. In this toolkit, we reference the COVID-19 pandemic. However, any significant market, economic, social, industry, environmental, or political disruption may require the need to dedicate time and resources to focused strategic planning activities.