Seismic Takes Content Interactive and Prepares for IPO
by Jim Lundy
Seismic announced a new F round of funding of $92M this week and also has made some major changes to its platform with the addition of what it is calling Interactive Content. This blog discusses the recent changes at Seismic and its likely IPO.
Seismic Raises $92 Million F Round—March to IPO
This week, Seismic announced an F round of $92M, which follows on a year of strong growth. This round was led by Permira, which also made a secondary investment in the company. The total funding raised today is now $270M and some have estimated the company at approximately $1.6B.
Part of the reason for the continued investment in Seismic is it continued growth. Seismic claimed an increase of 148% in active users in the first half of 2020. Based on the growth and the current financial position, Aragon estimates that Seismic could IPO in 2021 unless a buyer emerges.
Seismic Launches Interactive Content
On the innovation front, Seismic is not standing still. In August, it announced what it referred to as Interactive Content, which provides a new way for prospects and customers to engage with the Seismic platform. By making content interactive, including animations inside of a document, users will be more interested in the content and actually pay attention and retain more knowledge about what took place.
Seismic’s new offerings will integrate some content experience platform capabilities into the vendor’s existing sales enablement offering. The goal is to deliver the best content experiences possible to prospects through low-code content experience software that creates digital assets designed for specific buyers. It remains to be seen if the move toward a content experience hub will fit with Seismic’s existing sales enablement services, but it is clear that Seismic is not standing still.
Seismic is pushing the envelope in sales enablement. From new sales wins to product innovation that incorporates cool interactive content, Seismic is well positioned to do an IPO over the next 18 months and they should be one of your new IPOs to watch.
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