February 21, 2022

Successful Content Journeys in 2022

By now, we’ve all felt the effects of the pandemic’s impact on the shift towards digital business – it’s happening quicker than we could have imagined. This has caused businesses to reevaluate many, if not all of their processes to keep up with the new digital landscape.

One area that Aragon advises businesses to evaluate is content, as it begins to change and become intelligent. This blog will discuss the shift to intelligent content, including visual content, and how enterprises should implement intelligence into their overall content strategy.

The Shift Intelligent Digital Content

Artificial intelligence is creeping into nearly all core aspects of content – from creation, to sharing, to reusing and editing, and more. Intelligence is paving the way for analytics, cloud, mobility, storage, and security to become accessible and seamless aspects of content systems.

The result of intelligent content is a significant decrease in time-to-business outcomes as processes are sped up and employees and customers have access to smoother content journeys.

Visual Content

If Aragon is known for preaching one thing, it’s this – people learn visually. We can see content processes adapting to this reality as rich media content emerges and expands – another impact of AI on content.

Visual content is the new way to consume information – it increases interaction and satisfaction for customers and employees alike.

For customers, visual content is more enticing and effective, providing more opportunities to really dive in and interact with it.

For employees, visual content smooths the recruiting, onboarding, and information sharing process.

Content AI

When there is intelligent digital content, there needs to be a way to intelligently manage and pull key insights from it. Aragon refers to this as Content AI – the use of AI to derive insights from content where the text, image, or video has been organized in a model that can be mechanically processed. This results in understanding, recommendations, predictions, and specific analysis (risk, opportunity).

Document analytics, voice analytics, image analytics, and video analytics are all encapsulated in the term “Content AI”.

In order to make the most out of your digital content, you need Content AI to overtake your current content management process.

Your 2022 Content Strategy

The shift to digital content may be overwhelming – but Aragon can help. Here are three steps to take as you plan or build on your 2022 content strategy.

1. Educate yourself: If there are any gaps in your intelligent content or Content AI knowledge, Aragon offers many resources that can help.

Here are a few to get you started:

[Webinar] Building Your 2022 Content Roadmap

[eBook] Creating and Delivering Dynamic Experiences to Users on Any Device

2. Select technologies and vendors: Once you have outlined your plans and goals for your 2022 content strategy, it’s time to pick technologies and vendors that will support your strategy.

In a recent report, Aragon outlines 32 technology profiles that are split between the emerge, adopt, and mature arcs in the Intelligent Digital Content Market. Access the report for help selecting the best technologies and vendors to support intelligent content in your organization.

Get Report >> The Aragon Research Technology Arc™ for Intelligent Digital Content, 2021

3. Get moving! Once you set your 2022 content plan, it’s time to dive in. But don’t worry, Aragon Research can help along the way with premium research and advisory sessions.

Right now, we’re even offering complimentary analyst inquiries. Sign up here >

Bottom Line

Don’t let your content strategy become outdated – you’ll fall behind your competitors. It’s time to accept the shift to intelligent digital content for the sake of your employees and customers and utilize Content AI to make the most of your content.