The Aragon Research Technology Arc™ for Sales and Marketing, 2019

Harnessing the right technologies will directly impact an enterprise’s capability to achieve the desired results, and sales and marketing organizations are well aware of this. Technology budgets have increased for the CMO role, and sales, supported by marketing, is also investing. Therefore, companies actively seek sales and marketing executives who know how to leverage relative technologies to accelerate business growth.

Our third edition of the Aragon Research Technology Arc™ for Sales and Marketing will help executives decide which technologies will be most beneficial to leverage. This report assists readers in identifying important technologies, choosing which ones to monitor, and determining their potential benefits. Information contained in this report will also help in deciding when, why, and how to adopt these technologies.