The market for video conferencing, collaboration, and communications is in flux due to emerging business demands and technology opportunities. While the race to offer the most feature-rich set of offerings is the traditional approach, Aragon is seeing the rise of a new market that is powered by AI. In this Research Note, we explore the business and technology trends that are fueling this market and identify the critical capabilities.

Introduction

Organizations are experiencing a dramatic confluence of demands from businesses and individuals to change the way they support and promote work into the future. In addition, the technologies that we use every day to support the workplace are maturing, evolving, transforming, and, in many cases, converging in response to these demands.

In this Research Note, we explore these trends in collaboration and the digital workplace and how they are leading to what Aragon calls intelligent video conferencing.