Three Key Ways Enterprise Content Platforms Can Benefit Your Business

by Katie Bartenslager

Content. Content is what makes an enterprise flourish and what sets it apart. Content can include, but is not limited to, videos, images, email, spreadsheets, documents, and so forth. But how do you store and organize all of your content, especially as you continue to produce new content everyday? How can all your employees access the content in a seamless manner?

Luckily for enterprises, enterprise content platforms (ECPs) can solve these issues. Enterprise content platforms are a modern form of content management that continues to rise as this market is transitioning from a focus on managing content to processing and automating it. Enterprise content platforms have helped eliminate paper processes and can act as a strategic filing system. 

Here are three key ways that ECPs can benefit your business:

1. Increase employee and group productivity
2. Diversify the types of rich media and content you can manage in one place 
3. Generate revenue faster by automating processes 

1. Increase employee productivity with enterprise content platforms

One major provider of enterprise content platforms is Microsoft. Microsoft SharePoint offers the ability for enterprises to organize and store different types of documents in an easily accessible way. When content is easily accessible to employees, employees can not only manage their own work more quickly, but their collaborative work as well. ECPs can also allow multiple employees to manage a single document at the same time. The ability to easily access and manage work can in turn increase employee productivity. 

We have also seen the trend of enterprises moving away from having multiple content management systems to having just one. Reducing the number or content management platforms will reduce labor needs to find content and will help enterprises modernize their content management strategy. Microsoft is just one of many ECP providers and finding the right platform that works for your organization is crucial. You can read The Aragon Research GlobeTM for Enterprise Content Platforms, 2020 where we identify 12 major providers in this market to learn more. 

2. Diversify the types of rich media and content you can manage in one place

Many enterprises have been utilizing video and image content and have begun searching for providers that can store rich data. As this need continues to rise, ECP providers have begun to adapt and are under the gun to be able to manage and analyze all types of data. Aragon predicts that by 2023, 60% of ECP providers will support the storage, management, and analysis of video content (70% probability). Being able to store all of your content in one place instead of multiple can reduce costs and increase productivity, while allowing your enterprise more freedom to utilize rich data.

3. Generate revenue faster by automating processes with enterprise content platforms

Enterprises are currently in a race to automate because automation can reduce turnover time and eliminate the cost of human labor for long processes compared to outdated filing options. Automating programs can also make sure that the right documents are given to the right people at the right time, which could be impactful for a potential sale. ECPs and workflow content automation can work together to enable an automated content generation strategy, which is critical for both internal and external-facing pieces of content.. 

The next step beyond content automation is using intelligence, which, alongside automation, makes the user experience more seamless. “Intelligent capture, intelligent extraction, and intelligent processing of data in documents is really what content intelligence is all about,” says Jim Lundy, CEO and Lead Analyst of Aragon Research.

Bottom Line

Creation of content within your organization will never stop and ECPs are here to stay–so utilize them. ECPs can help enterprises both on the back end and front end of your business and in turn generate revenue more quickly. You can access more information about enterprise content platforms here.