June 2, 2023
May 30, 2023
Enterprise Architects: Generative AI is Real Don’t Miss This Opportunity
By Betsy Burton Enterprise Architects: Generative AI is Real Don’t Miss This Opportunity As Enterprise Architects, we are naturally often wary of new and hyped technologies. I also find that we are so focused on
May 26, 2023
Expect Google’s Pixel Business to Grow with May Announcements
Expect Google’s Pixel Business to Grow with the May 10th Announcements By Ken Dulaney Google reacted to Microsoft’s announcement of ChatGPT support with a hasty demonstration of Bard. It failed and created huge d
What’s the Difference between Sales and Marketing?
Leveraging the Synergy between Sales and Marketing In business, two essential functions play a pivotal role in driving revenue and customer acquisition: sales and marketing. While often used interchangeably, sales an
May 25, 2023
The Race to Cover AI and Why Real Expertise Matters
By Jim Lundy The Race to Cover AI and Why Real Expertise Matters Aragon Research took a huge leap of faith in 2017 when we announced coverage of Intelligent Content Analytics which we now simply call, Conte
May 24, 2023
Brand New Detailed tPaaS Provider Comparison
By Betsy Burton Brand New Detailed tPaaS Provider Comparison We just released a new research note today that is a detailed comparison of tPaaS providers titled, "How Do You Determine Which tPaaS Service is Right
Intel Partners to Enter the Generative AI Race—Aurora genAI
By: Craig Kennedy Intel Partners to Enter the Generative AI Race—Aurora genAI On Monday May 21st, at the ISC High Performance Computing Conference 2023 in Hamburg, Germany, Intel announced Aurora genAI, a series
Behind the Scenes: My Internship Experience at Aragon Research
By Brandon Mayers Behind the Scenes: My Internship Experience at Aragon Research Join Brandon Mayers as he concludes his spring marketing internship at Aragon Research, where he developed valuable marketing
May 22, 2023
OpenAI Introduces Code Interpreter Plugin for ChatGPT
By Adam Pease OpenAI Introduces Code Interpreter Plugin for ChatGPT OpenAI announced that it was rolling out its beta plugins to all paying users of ChatGPT last week. Among available plugins is a code interpreter
May 19, 2023
A Guide to Enhancing Customer Value and Loyalty
A Guide to Enhancing Customer Value and Loyalty By Paula Quiroz In today's competitive business landscape, companies are constantly seeking new ways to stand out and drive growth. While acquiring new customers is essen
May 18, 2023
Aragon Cares May 2023: International Museum Day
By Cindy Khantushig Aragon Cares May 2023: International Museum Day Aragon Cares is Aragon Research’s monthly activity focused on giving back to our local and surrounding communities. For International Museu
May 16, 2023
What Size Company is a Good Fit for tPaaS?
By Betsy Burton What Size Company is a Good Fit for tPaaS? A few weeks ago, I held a webinar with a number of clients on business transformation and the tPaaS (Transformation Platform as a Service) market.
The CoMarketing Clouds Category is Here
By Jim Lundy The CoMarketing Clouds Category is Here A new category identified by Aragon emerged today. It is called CoMarketing Clouds (CMCs) - driven by the need for a new integrated stack powered by Generative A
May 15, 2023
The Future of Marketing: Embracing and Leveraging CoMarketing Clouds
The marketing landscape is rapidly evolving, driven by the need to cater to individual buyer preferences and the demand for personalized experiences. Aragon Research's expert analysts pr
Europe Moves to Regulate Generative AI
By Adam Pease Europe Moves to Regulate Generative AI Lawmakers in Europe have convened to advance a new regulatory framework for AI in Europe, specifically focused on generative AI. This blog discusses the
May 12, 2023
Unveiling the Power of Data Analytics: A Comprehensive Guide
In today's data-driven world, organizations are increasingly realizing the value and potential hidden within their vast amounts of data. By leveraging data analytics, businesses gain insights that drive strategic decision-
May 11, 2023
Google IO Impressions: Is Generative AI Business Transformative?
By Betsy Burton Google IO Impressions: Is Generative AI Business Transformative? I attended the keynote and a number of sessions at Google’s Google IO event this week. There were a number of major generat
May 10, 2023
Google’s Duet AI Will Challenge Microsoft 365 CoPilot
By Jim Lundy Google Duet AI for Google Workspace Will Challenge Microsoft 365 CoPilot Google held its annual Google I/O developer conference today and a significant part of what they announced was Google Duet AI, a
May 8, 2023
Alphabet Plans New Generative AI Announcements for Google I/O
By Adam Pease Alphabet Plans New Generative AI Announcements for Google I/O Google I/O, the search giant’s yearly developer conference is coming up this Wednesday, and parent company Alphabet reportedly plans to
May 5, 2023