Box Displays Digital Aptitude at BoxWorks
by Jim Sinur
BoxWorks takeaway: Box is aiming to be a digital destination.
At BoxWorks, Box touted its new features and additions, such as the adding on of secure content management capabilities including 3D images, 360 images, and video. But the notable takeaway from the event is a not so subtle change in what Box is doing. Box is aiming to be a digital destination with the addition of a Box/IBM built process/workflow capability called Relay and the recent acquisition of Wagon Analytics. Combine these new pieces with an emphasis on ease of use, an API-to-everywhere attitude, a strong catering to developers, and a pension for security in the cloud, and Box is headed for something bigger in a mid-range time frame.
While it will take time to mature each of these pieces, Box has assembled some great packages to offer its current customer base (which now stands at 65K+ and 60% of the Fortune 500). While the CEO, Aaron Levie, appears to be a young and enthusiastic guy, he is making the right moves to be a long-term player in the digital era.
This is promising, but I was even more impressed with the speed that some of the Box customers have implemented and delivered positive business outcomes. BoxWorks was jam packed with case studies for business types and workshops for the developers.
Box has progressed from file sharing to secure enterprise content management in the cloud in a short period of time. Now that Box has made the content richer and they will be able to process and analyze it new ways, I can’t wait to see the kind of digital platform they become over time.