January 28, 2015
Blogs
January 19, 2015
Movers and Shakers in Marketing, 2015
By Jim Lundy It is a question I get asked often: Who are the movers and shakers in marketing—the ones who make a difference? In 2015, Aragon Research has identified new movers and shakers in marketing and they exten
January 16, 2015
Facebook and the Great Google Hack of 2010
By Jim Lundy While everyone is talking about the recent hack of Sony, it wasn't that long ago (late 2009, early 2010) that Google got hacked badly by the Chinese. Facebook Messenger was used in that attack. It was pa
November 21, 2014
Cisco Collaboration Summit in 3 Words: Conferencing, Cloud, & Squared
By Jim Lundy We attended the Cisco Collaboration Summit (#CSummit) in Los Angeles this week—Cisco's annual gathering of customers, partners, and analysts—to discuss what Cisco is doing in collaboration. The main
October 29, 2014
Design Matters: The Aragon Research Website Gets a New Look
By Patricia Lundy How Appearance Communicates Information Appearance is an economic way of getting information because it runs the first impression. When it comes to a company, social media can help cultivate this fiMy First Dreamforce
By Patricia Lundy This year, I was lucky enough to attend my first ever Dreamforce, and I wasn’t quite sure what to expect. I made sure to take my GoPro with me to capture the experience. It’s safe to say that th
October 27, 2014
Video Blog: Outcome Based Collaboration
Collaboration has to focus on the specific business outcomes. Research Director, David Mario Smith, discusses Outcome Based Collaboration. https://vimeo.com/110158803
October 20, 2014
Women in Tech: It’s Happening at PCMC15
By Patricia Lundy Find a presentation of this blog at "Mind the Gap: Where are the Females in Tech and Business?" Today, Forbes is having their Under 30 Summit, and one of their morning panels was focused on successf
October 15, 2014
Mobile Content Management Is Here
By Jim Lundy Today, we announced the first major evaluation of the Mobile Content Management (MCM) Market with the publication of our Aragon Research Globe for Mobile Content Management. It represents a shift in the fo
October 12, 2014
Will Salesforce Join Microsoft, Google, & IBM in the Race to Predictive?
By Jim Lundy #DF14 is here and Salesforce has already pre-briefed the press on its new Analytics Cloud Platform, Wave, which it will formally introduce at Dreamforce DF14 this week. The question is, is this new platfor
October 6, 2014
The Art of Persuasion: Convince Your Boss to Send You to PCMC15
You’d rather be in San Diego than in the office where you work or the room you work from at home, wouldn’t you? I would. That’s why I’m going to PCMC in March. True, I work at Aragon, so I have to be there, but y
October 1, 2014
Mobile First and Mobile LRN: It’s Still a Journey; Have You Started?
By Jim Lundy At Oracle World this week, I was struck by the fact that while the world has gone mobile, many enterprises are still thinking about it. Have you made the shift to mobile? Many enterprises haven't. Inste
September 29, 2014
Technology’s Crystal Ball: PCMC15 Highlights Predictive
By Patricia Lundy Maybe you know what PCMC is. Chances are, you don’t. But that’s okay because this blog series is aiming to change that. PCMC stands for Predictive, Content, Mobile, and Collaboration. We strongl
September 15, 2014
SuccessConnect 2014: Is It All About Millennials?
By Jim Lundy With the transition to Mike Ettling as president of Cloud & On-Premises HR at SAP, SuccessConnect took on a very upbeat tone, as Mike even wore jeans onstage for the opening keynote. He had a ver
September 9, 2014
Apple Ushers in the IoT Era: Learning from the iPod
By Jim Lundy Apple will announce its new devices later today and all eyes will be on their announcement, which will be held in Cupertino, where some of Apple's historic announcements have been made. The iWatch is the bi
September 2, 2014
Digital Business: APIs, Apps, and the Customer Experience
By Jim Lundy As I sit here on a plane heading to the BoxWorks conference in San Francisco, I'm reflecting on how my flight was delayed because the ground crew was waiting on a maintenance log for almost two hours. "Wai
August 18, 2014
Messaging Trends: Implications of Goldman Sachs and Banks Buying Perzo
By Jim Lundy I recently saw a news report that several financial services firms, led by Goldman Sachs, are setting up to buy Perzo—an instant messaging and chat startup—as an alternative to the dominant Bloomberg me
August 14, 2014
The Disruption of Choice
By Jim Lundy Across many industries, the power of individual choice is disrupting business models. In part, the current wave of digital disruption and business transformation is due to the fact that consumers hav
August 13, 2014
Accellion Pushes Content Federation in Mobile Content Management
By Jim Lundy Content federation is not new, but the ability to connect to and manage content in other repositories is what content federation is all about. For many mobile content management providers, this has been
August 11, 2014