VP9 is an open video codec that was developed by Google and supports the playback of very high-quality video such as 4K. Also called VP9 SVC, it provides better compression performance than VP8.
Aragon believes this codec, along with H.265, will further help to make video communication pervasive. Unlike the royalties that are required to play back H.265 videos, VP9 is royalty-free. VP9 is open-sourced and is part of the WebM Project. VP9 is now supported on Google Chrome, Opera, and Mozilla Firefox browsers. Google is also promoting VP9 as a royalty-free alternative to H.265. Today, VP9 is also the primary codec used in WebRTC applications, which allow for video meetings to occur in a browser.
Bandwidth limitations continue to plague enterprise video as streaming and conferencing traffic soars, especially where consistent quality is essential for business engagements. Any technology that improves video throughput will reduce costs and the need for new infrastructure. It also helps planners meet two important goals: deliver video to ever-increasing numbers of people, and improve performance for mobile users.
Nearly all of the providers evaluated in this research note offer enterprise video platforms that support the increasing demand for user-generated video content, video content management, portals, webcasting, and video as business.
Locating the right video content all the way down to a scene is now a capability thanks to content analytics. This means that libraries of existing recorded video content can be unleashed to help power up knowledge sharing at new levels.